On every social media turf, there are those 'golden hours'—you know, when everyone's in the zone, scrolling and tapping away. That's your prime time to post and grab the attention of a bigger audience.
LinkedIn, being a heavyweight in the professional networking ring, serves up plenty of chances for creators and businesses to link up with potential clients, new hires, and big shots in the industry.
So, here in this guide from Scheduled, we're rolling up our sleeves and diving deep into the world of LinkedIn posting times. We'll break it down for you and spill the beans on how to make those timings work wonders for your posting schedule.
Ready to get the scoop? Let's dive in.
At Scheduled, we’ve helped 1,200+ LinkedIn content creators and businesses like Gaspatch.io, Notarly, and YOTTA streamline their social media marketing strategies and increase their reach and engagement on LinkedIn.
The bottom line—we know LinkedIn and want to help you excel on the platform.
The number of active users on LinkedIn experiences its rhythm, with highs and lows throughout the day, week, and month. To amp up your reach and engagement on LinkedIn, it's crucial to grasp these natural patterns and tweak your posting schedule to match.
This is where LinkedIn posting time optimization comes in.
It involves analyzing data on when your target audience is most active on the platform and strategically scheduling your posts during those times—even if they’re not convenient. To give an example, you might have a US-based audience despite living in the UK—that means you should be posting on their schedule, not yours.
To do this without losing sleep, it’s helpful to use a tool like Scheduled.
Scheduled is a tool that transforms Notion into a centralized content hub for LinkedIn. You can plan content, draft posts, schedule posts for optimal days and times, and track analytics without ever leaving Notion.
Using Scheduled goes beyond mere time and effort savings; it's your key to keeping a consistent and carefully planned presence on LinkedIn.
Getting into the nitty-gritty of engagement analytics is like cracking open a treasure chest of insights into how your audience rolls with your content. Dive deep into that data, spot the trends, and tweak your posting schedule to hit that sweet spot for the best outcomes.
Now, let's break down how this process unfolds with Scheduled:
If your audience is scattered across different corners of the globe, it just makes sense to think about posting when their clocks are ticking.
How do you find out where your audience is from? Check your analytics and look for trends in location data. This information can also help you tailor your content to specific regions or cultures.
For instance, a B2B company might discover that its audience is most engaged during regular work hours, whereas a fashion brand could observe higher interaction in the evenings or on weekends. Conducting thorough research to comprehend the specific patterns and behaviors within your industry regarding social media usage is crucial.
Digging into your industry's habits and behaviors on social media is key. The more you get the lowdown on how things roll, the better you can fine-tune your posting schedule to score maximum engagement.
Finally, consider your audience's daily routines and habits. Are they busy professionals, squeezing in social media checks during their lunch breaks? Or perhaps they are stay-at-home parents who tend to be more active on social media during school pick-up and drop-off times? Understanding these nuances helps tailor your posting schedule to align with your audience's daily rhythms.
Understanding these patterns can help you determine the best times to post for your specific audience. It may also be beneficial to vary your posting schedule and test out different times to see what works best.
In our research, we found five different sources with data on this question… and there wasn’t a ton of overlap.
To make things simpler, here’s a table summarizing the days of the week each source recommends posting based on the engagement data they collected. If you see a “✅” that means that the source listed it as one of the top days.
Based on this data, here’s an overall ranking of the best days to post on LinkedIn:
Considering the common expert recommendation of 1–3 posts per week, a posting schedule focused on Tuesday, Wednesday, and Thursday could be a suitable option for you.
Now, let's explore the optimal times for posting on LinkedIn. While various studies on this topic may not align perfectly, there are discernible trends in the research. Here are the different times to consider for posting on LinkedIn:
So, here are the different times to post on LinkedIn:
The importance of strategic scheduling goes beyond mere visibility—it directly influences engagement, interactions, and the overall impact of your brand on this professional platform.
At Scheduled, we help LinkedIn content creators and businesses reach their full potential by optimizing the posting workflows. You can use Scheduled to plan content, draft posts, schedule and publish them at the perfect time—all from your Notion workspace.
Get started for free now!