December 18, 2023

How We Create Viral LinkedIn Carousels

Helpful Summary

  • Overview: This article details the techniques for creating viral LinkedIn carousels, focusing on visual appeal and audience engagement.
  • Why Trust Us: Our strategies are proven through client successes, like Sarra Saidi and Clement Marianne, who have effectively used our methods to enhance their LinkedIn presence.
  • Why It Matters: Viral carousels on LinkedIn significantly increase audience engagement and content visibility, essential for professional and brand growth.
  • Action Points: Tailor carousel content to your audience, use striking visuals, maintain consistent branding, incorporate interactive elements, and optimize post timing.

Further Research: Continuously adapt and refine your carousel strategies based on audience feedback and engagement metrics to maintain relevance and effectiveness on LinkedIn.

LinkedIn is the place to be for professionals looking to establish a strong online presence and build their personal brand. But to truly stand out and make an impact, you need to use all the features LinkedIn has to offer—including carousel posts.

In this Scheduled article, we’ll explore the techniques and strategies to get your LinkedIn carousels into the spotlight. We’ll also give you a step-by-step guide for scheduling and publishing LinkedIn carousels from Notion.

Let’s get started.

Why Listen to Us?

At Scheduled, we have helped 1,200+ LinkedIn content creators and brands like Gaspach.io and Notarly streamline LinkedIn scheduling using Notion.

Scheduled customers

We know what works and what doesn’t when it comes to creating engaging and impactful LinkedIn content. And we’re here to share our knowledge with you.

What Are LinkedIn Carousels?

LinkedIn carousels are a kind of LinkedIn post where you can showcase multiple slides in a single post. They allow you to tell a story, share tips, or provide valuable information in an engaging and visually appealing format.

Here’s an example from Joe Clouse.

Each slide focuses on a single concept or idea to boost retention and impact. This format is perfect for sharing data, statistics, and educational content in a visually appealing way. It also gives users the ability to swipe through the slides at their own pace—and interactivity is always a plus.

Benefits of Using LinkedIn Carousels

Increased Engagement

LinkedIn Carousels presents a visually attractive and interactive format that captures the audience's interest. The feature to swipe through multiple slides promotes engagement, leading to increased click-through rates and greater visibility for your content.

Storytelling Opportunities

Carousels are particularly effective for presenting step-by-step guides, tutorials, or illustrating a journey. Each slide contributes to a narrative, guiding the viewer through a thoughtfully crafted visual story. This sequential method captures attention and provides a more immersive and memorable experience.

Information Retention

The carousel format enables the presentation of bite-sized information on individual slides. This facilitates better information retention for the audience, as they can consume content in a structured and digestible manner. It's an effective way to convey key points without overwhelming the viewer.

How To Publish LinkedIn Carousels from Notion Using Scheduled

While you can create and schedule carousels using LinkedIn, it’s easier to do so through a third-party app or tool. If you already use Notion (or are considering using Notion) to organize your content, Scheduled is a great option to publish your carousels directly to LinkedIn.

Let’s talk about the process.

1. Set Up Your Document

The best format for creating LinkedIn carousels is PDF—these are uploaded at the highest quality. So, start by opening up whatever PDF editor you prefer, and opening a blank document.

Each page within the document will translate into a slide within the LinkedIn carousels, so keep this in mind as you set up your content. Use images, charts, and a well-defined color scheme to make your carousel visually appealing and easy to follow.

2. Upload your PDF to Notion

The next step is uploading your PDF to Notion.Luckily, this step is super easy—you can either:

  • Drag-and-drop the PDF directly onto a Notion page.
  • Type “/pdf + Enter” and select the PDF from your computer.

Both options work, but the second option embeds the PDF on the Notion page in full. That means you can scroll through and read the PDF to make sure everything is in order.

Note: Make sure you’re uploading the carousel to your Scheduled Notion database so that it can be scheduled and posted. Take a look at this guide to get that set up.

3. Add a Title

LinkedIn carousels need titles just like any other kind of LinkedIn content.

LinkedIn carrousel setup on Notion

If you used the embedding option to add your PDF to Notion, hover over the PDF until the menu appears. Then click “Caption” to open up the caption box beneath the document. Then, just type in the title you want to use for your carousel.

If you used the drag-and-drop method, hover over the document block and click the three-dot menu when it appears. Then click “Caption” and type in your title below the document block.

The title should be short, catchy and relevant to the content of the PDF. It will be the first thing that catches people's attention when they see your carousel on their LinkedIn feed, so make sure it stands out.

Here are a few real-world examples to inspire you:

  • Claude AI vs. ChatGPT in marketing emails
  • Three design principles I liked in this ad
  • Heinz is fighting ketchup fraud with this hack

4. Add Tags, Hashtags and a First Comment (Optional)

In addition to scheduling, Scheduled also supports tags and first comments via Notion.

To add these, do the following:

  • Hashtags: This one is simple. Hashtags you add to a scheduled post in Notion will automatically translate to hashtags on LinkedIn—no extra effort required.
  • Tags: You can also add tags by copying the link to the person or businesses profile and hyperlinking it within Notion. Learn more about the process in this guide to tagging on LinkedIn.
  • First Comments: To add a first comment, navigate to the “First Comment” column of the database and type in your desired comment. This will be the first comment that appears on your LinkedIn post.

5. Let Scheduled Handle the Publishing

Now it’s time to schedule your LinkedIn post with Scheduled.

Notion carrousel example

To do this, add a date and time to the “Scheduled for” column of your notion database. This should be a time when the majority of your followers are active to maximize engagement.

Schedule LinkedIn posts from Notion

Next, have a final scroll through the PDF to make sure everything looks good and simply change the status from “To review” to “Ready to schedule”. Scheduled will wait until the scheduled time on the day to post it.

6. Monitor Performance

Once the scheduled post is live, your work is technically done. That said, we always recommend monitoring the performance of your posts to:

  • See which posts resonate with your audience
  • Identify good times to post
  • Keep tabs on your account growth

Scheduled lets you do all of this (and more) without leaving Notion. 

Notion template with LinkedIn daily stats from Scheduled

You can track impressions, reactions, and comments via an intuitive Notion dashboard. All your posts are visible here so that you can sort and filter them to spot trends and opportunities. Did your post about your latest feature get double the engagement?

Take note of that and try to replicate it in future posts.

Best Practices For Creating Viral LinkedIn Carousels

Creating viral LinkedIn carousels involves a strategic blend of engaging content, visual appeal, and an audience-centric approach. 

Here are some of the best practices you should follow:

  • Create Audience-Centric Content: To effectively engage your target audience, tailor your carousel content to address their needs and interests. Understand their pain points, offer valuable solutions, and create resonating content. An audience-centric approach boosts the chances of shares and engagement.
  • Use Striking Visual Design: Capture attention with visually appealing designs. Use high-quality images, concise text, and vibrant colors. Ensure a clean and professional layout that's easy to follow.
  • Maintain Consistent Branding: Maintain consistent branding elements across your carousels. Incorporate your brand colors, fonts, and logo to reinforce brand identity. Consistency fosters recognition and trust among your audience.
  • Incorporate Engagement-Boosting Elements: Integrate interactive elements like polls, questions, or quizzes to encourage audience participation.
  • Follow An Optimized Length and Structure: Keep your carousels concise and focused. LinkedIn users appreciate content that delivers value without overwhelming them. Follow a well-structured narrative, with a compelling introduction, key points presented logically, and a strong call to action.
  • Optimize Posting Timing: Consider the timing of your carousel posts to maximize visibility. Analyze your audience's peak activity times and schedule your carousels accordingly.

Conclusion

The carousel format is more than a trend—it's a powerful tool that can help you maximize your impact and engagement. Carousels offer a unique blend of visual appeal, storytelling prowess, and information retention, making them a formidable tool for capturing the attention of your LinkedIn audience.

With Scheduled, you can plan, write, schedule, and post LinkedIn content without ever leaving Notion—no more copying and pasting links or writing captions on your phone. Save time, improve your content strategy, and find lasting success on LinkedIn.

Try Scheduled for free today!

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