Further Research: Continuously adapt and refine your carousel strategies based on audience feedback and engagement metrics to maintain relevance and effectiveness on LinkedIn.
LinkedIn is the place to be for professionals looking to establish a strong online presence and build their personal brand. But to truly stand out and make an impact, you need to use all the features LinkedIn has to offer—including carousel posts.
In this Scheduled article, we’ll explore the techniques and strategies to get your LinkedIn carousels into the spotlight. We’ll also give you a step-by-step guide for scheduling and publishing LinkedIn carousels from Notion.
Let’s get started.
At Scheduled, we have helped 1,200+ LinkedIn content creators and brands like Gaspach.io and Notarly streamline LinkedIn scheduling using Notion.
We know what works and what doesn’t when it comes to creating engaging and impactful LinkedIn content. And we’re here to share our knowledge with you.
LinkedIn carousels are a kind of LinkedIn post where you can showcase multiple slides in a single post. They allow you to tell a story, share tips, or provide valuable information in an engaging and visually appealing format.
Here’s an example from Joe Clouse.
Each slide focuses on a single concept or idea to boost retention and impact. This format is perfect for sharing data, statistics, and educational content in a visually appealing way. It also gives users the ability to swipe through the slides at their own pace—and interactivity is always a plus.
LinkedIn Carousels presents a visually attractive and interactive format that captures the audience's interest. The feature to swipe through multiple slides promotes engagement, leading to increased click-through rates and greater visibility for your content.
Carousels are particularly effective for presenting step-by-step guides, tutorials, or illustrating a journey. Each slide contributes to a narrative, guiding the viewer through a thoughtfully crafted visual story. This sequential method captures attention and provides a more immersive and memorable experience.
The carousel format enables the presentation of bite-sized information on individual slides. This facilitates better information retention for the audience, as they can consume content in a structured and digestible manner. It's an effective way to convey key points without overwhelming the viewer.
While you can create and schedule carousels using LinkedIn, it’s easier to do so through a third-party app or tool. If you already use Notion (or are considering using Notion) to organize your content, Scheduled is a great option to publish your carousels directly to LinkedIn.
Let’s talk about the process.
The best format for creating LinkedIn carousels is PDF—these are uploaded at the highest quality. So, start by opening up whatever PDF editor you prefer, and opening a blank document.
Each page within the document will translate into a slide within the LinkedIn carousels, so keep this in mind as you set up your content. Use images, charts, and a well-defined color scheme to make your carousel visually appealing and easy to follow.
The next step is uploading your PDF to Notion.Luckily, this step is super easy—you can either:
Both options work, but the second option embeds the PDF on the Notion page in full. That means you can scroll through and read the PDF to make sure everything is in order.
Note: Make sure you’re uploading the carousel to your Scheduled Notion database so that it can be scheduled and posted. Take a look at this guide to get that set up.
LinkedIn carousels need titles just like any other kind of LinkedIn content.
If you used the embedding option to add your PDF to Notion, hover over the PDF until the menu appears. Then click “Caption” to open up the caption box beneath the document. Then, just type in the title you want to use for your carousel.
If you used the drag-and-drop method, hover over the document block and click the three-dot menu when it appears. Then click “Caption” and type in your title below the document block.
The title should be short, catchy and relevant to the content of the PDF. It will be the first thing that catches people's attention when they see your carousel on their LinkedIn feed, so make sure it stands out.
Here are a few real-world examples to inspire you:
In addition to scheduling, Scheduled also supports tags and first comments via Notion.
To add these, do the following:
Now it’s time to schedule your LinkedIn post with Scheduled.
To do this, add a date and time to the “Scheduled for” column of your notion database. This should be a time when the majority of your followers are active to maximize engagement.
Next, have a final scroll through the PDF to make sure everything looks good and simply change the status from “To review” to “Ready to schedule”. Scheduled will wait until the scheduled time on the day to post it.
Once the scheduled post is live, your work is technically done. That said, we always recommend monitoring the performance of your posts to:
Scheduled lets you do all of this (and more) without leaving Notion.
You can track impressions, reactions, and comments via an intuitive Notion dashboard. All your posts are visible here so that you can sort and filter them to spot trends and opportunities. Did your post about your latest feature get double the engagement?
Take note of that and try to replicate it in future posts.
Creating viral LinkedIn carousels involves a strategic blend of engaging content, visual appeal, and an audience-centric approach.
Here are some of the best practices you should follow:
The carousel format is more than a trend—it's a powerful tool that can help you maximize your impact and engagement. Carousels offer a unique blend of visual appeal, storytelling prowess, and information retention, making them a formidable tool for capturing the attention of your LinkedIn audience.
With Scheduled, you can plan, write, schedule, and post LinkedIn content without ever leaving Notion—no more copying and pasting links or writing captions on your phone. Save time, improve your content strategy, and find lasting success on LinkedIn.
Try Scheduled for free today!