December 4, 2023

We Tried the 5 Best LinkedIn Schedulers on the Market

Building an audience on LinkedIn is all about consistency—but logging in to post, reply to comments, and plan content every day can be a hassle.

That's why more and more professionals are turning to automated LinkedIn schedulers. These tools let you create and schedule all your LinkedIn content for a specific period in one go, so you can keep up a steady posting cadence without the manual labor.

At Scheduled, we’ve spent a lot of time testing LinkedIn schedulers in the process of building our own solution—we know what to look for. So, in this guide, we’ll be introducing you to a few of our favorite tools for automating your LinkedIn content.

Let’s dive in!

What are LinkedIn scheduler tools?

Scheduling is (unsurprisingly) the core feature of LinkedIn scheduler tools. Rather than posting LinkedIn content manually, you can use a LinkedIn scheduler to create and schedule content for days, weeks, or even months in advance.

Beyond that, many LinkedIn schedulers offer additional features like: 

  • Engagement tools
  • Analytics
  • First comment automation

For an example of a LinkedIn Scheduler, consider Scheduled.

Schedule LinkedIn posts from Notion

Our tool links LinkedIn to Notion—allowing you to draft and schedule your LinkedIn content directly inside of your Notion workspace. You can add hashtags and tags, format text, upload images and videos… anything you need to make your posts look great.

Why are LinkedIn scheduler tools important?

More focused work

Multitasking leads to lower quality work. 

The fewer little things vying for your attention, the better you can focus on what matters most. With an automated LinkedIn scheduler, you can create all your posts for a week in one sitting and free up more of your time for deep, focused work on important projects.

Increased reach & engagement

Posting regularly helps build relationships with followers —but it can be challenging to stay consistently active without pre-planning. 

Scheduling tools help you create batches of posts at once and send them out based on the best times for your audience. This way, you don’t have to worry about forgetting to share something—and you should see increased reach and engagement as a result.

Better data

Instagram, Facebook, LinkedIn… they all have different algorithms and requirements when it comes to post frequency, length, timing, etc.

Scheduling tools offer insights into what content resonates with your audience, what times are the most effective to post, and how often content needs to be posted for maximum reach. This data can help inform your strategy as you’re building out a content calendar.

Criteria for choosing LinkedIn scheduler tools

Cost

Cost is an important factor for many users—and plenty of LinkedIn scheduling tools are… expensive.

Clément Marianne's testimonial about Scheduled

Just ask Clément Marianne (co-founder of Gaspach.io). He used to use a major LinkedIn scheduling tool that cost him €100/month. He later switched to Scheduled and got the same features at a price point that was 10X cheaper.

User-friendly interface

The tool you choose should make your life easier. Feature bloat and confusing UIs are common traits with LinkedIn schedulers, but they’re not necessary. Look for a tool that’s intuitive and has an uncluttered interface, so you can focus on the end goal—creating content and getting it out there.

Connect Notion to Scheduled

For example, Scheduled’s drafting and scheduling workflow is entirely based in Notion. If you already use Notion to organize your thoughts, Scheduled fits easily into your existing workflow.

Analytics and insights

Posting content regularly can give a major boost to your LinkedIn profile, but the content still needs to be good.

How do you know what content is good content? With analytics—look for a tool that can help you unpack impressions and engagement to figure out what resonates with your audience. This makes it much easier to replicate successes and avoid repeat failures.

5 Best LinkedIn Scheduler Tools

Here are five of the best LinkedIn scheduler tools in the market. Before we dive into the details, here’s the list:

  1. Scheduled
  2. AuthoredUp
  3. Publer
  4. Metricool
  5. Taplio

1. Scheduled

Scheduled is a LinkedIn scheduler that lets you write, organize, and schedule posts from your Notion workspace.

Notion template for content creators

The process of connecting Scheduled, Notion, and LinkedIn only takes about five minutes—after that, you can start writing LinkedIn posts and scheduling them to be published. Our tool supports all of LinkedIn’s post formatting options—you can tag accounts, add hashtags, include images and videos, use lists, and more.

Once you’ve started posting, you can also view key reach and engagement metrics that help you track the performance of your LinkedIn posts.

Key Features

  • Easy post scheduling: Write and schedule LinkedIn posts to any profile without leaving your Notion workspace.
  • First comment scheduling: Schedule comments to be posted with your posts for added engagement.
  • Post analytics: Gain insights into the performance of your LinkedIn posts to understand audience engagement based on real-time data.
  • Content format preservation: Maintains the original format of your Notion content (line breaks, hashtags, text formatting, etc.) when posting.
  • Tagging and hashtags: Tag other accounts or include hashtags to reach wider audiences.
  • Editorial calendar: Use Notion’s calendar view to see your entire content schedule at once.

Pricing

Scheduled offers two pricing options:

Scheduled pricing
  • Solo (€9/month): Unlimited posts, analytics, and LinkedIn profiles for 1 LinkedIn profile. 
  • Pro (€25/month): Unlimited everything.

Solo also comes with a 14-day free trial, so you can try before you buy.

2. AuthoredUp

AuthoredUp is a tool that lets you draft, store, and analyze your LinkedIn content.

AuthoredUp interface to schedule LinkedIn posts

It currently integrates and directs users to LinkedIn’s native scheduling feature to schedule posts, but the team is working on a way to schedule posts using the AuthoredUp Chrome extension and web app.

Key Features

  • Create and edit drafts: Create and edit your drafts within AuthoredUp to eliminate the need for copying and pasting from external tools.
  • Collect, analyze, and reuse posts: Rediscover your most successful content and reuse it for future posts.
  • Integrated template library: Explore a library of 120+ hand-crafted hooks with examples to drive engagement.

Pricing

AuthoredUp pricing

Choose from AuthoredUp’s three main pricing options—Individual ($19.95/month), Business ($14.95/profile/month), and Enterprise (custom).

3. Publer

Publer is a social media management tool that can schedule posts across LinkedIn, Facebook, Instagram, Pinterest, and more. If you’re specifically looking for a multichannel tool that supports LinkedIn, this is definitely an option to consider.

Publer calendar to schedule social media posts

In addition to scheduling, Publer offers post previews, a Canva integration, an editorial calendar, and AI Assist—a feature that lets you quickly generate content to post.

Key Features

  • Analytics: Gain insights into the performance of your social media content and understand which areas work best and which needs attention
  • AI Assist: Use AI to generate creative content ideas (or entire posts—although this isn’t recommended) in seconds.
  • Editorial calendar: Plan, organize, and optimize your social media posts using the calendar to stop gaps and opportunities.

Pricing

Publer pricing

Publer offers three pricing subscriptions—Free, Professional ($12+/month), and Business ($21+/month). Prices increase when you add additional social accounts and users.

4. Metricool

Metricool is a multichannel scheduling tool (with LinkedIn support, of course) that offers a great selection of reports and analytics features.

Metricool app homepage

It’s easy to schedule a month's worth of content in advance, optimizing posting times and hashtags for maximum impact. The platform can also analyze competitors to uncover what’s working for them.

Key Features

  • Approval system: Collaborate with your team to make sure that content meets the necessary criteria before being scheduled or published.
  • Competitor analysis: Compare your performance to competitors' and discover what’s working for them.
  • Data visualization: Get insights into the content that resonates with your audience with data visualizations.

Pricing

Metricool pricing

Metricool offers a free plan with basic features and three paid plans—Starter ($18/month), Advanced ($45/month), and Enterprise ($139/month).

5. Taplio

Taplio is an all-in-one LinkedIn marketing tool that offers scheduling, lead generation, engagement tools, and analytics.

Taplio app homepage

Taplio offers generative AI that aims to content creation from a time-consuming task to an efficient process. You can create short- or long-form posts, carousels, messages, and replies in seconds, or manually create, save, and schedule content.

Key Features

  • Write & schedule LinkedIn posts: Easily compose and schedule LinkedIn posts and enable timely and strategic sharing on the platform.
  • AI-powered content creation: Let AI assist and enhance your writing process to generate engaging LinkedIn content.
  • Carousels for LinkedIn: Enhance your LinkedIn storytelling with the Carousels for a more interactive and engaging post format.

Pricing

Taplio pricing

Taplio offers three plans—Starter ($39/month), Standard ($52/month), and Pro ($149/month). All plans include a 7-day free trial and come with a 30-day money-back guarantee.

Conclusion

LinkedIn scheduler tools provide a systematic and efficient way to manage your online presence. With these tools, you can schedule posts, analyze performance, and maintain a consistent and engaging profile.

At Scheduled, we give Notion users (and would-be Notion users) a simple, effective way to create, plan, and schedule LinkedIn posts with ease. Use Notion’s native editor to craft your content and schedule posts by dragging and dropping.

Try Scheduled for free today!

Never leave Notion to schedule and publish your LinkedIn posts !

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